The 16 bit console wars from a marketing science perspective
A downloadable book
A research paper done by Michael Kumpmann, analysing the console wars of the 16 bit era (Sega versus Nintendo, "Sega does what Nintendon't) from an industrial economics/marketing perspective.
This time, the text is in english. Not in german.
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Development log
- Published the paperSep 18, 2023
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