The 16 bit console wars from a marketing science perspective
A research paper done by Michael Kumpmann, analysing the console wars of the 16 bit era (Sega versus Nintendo, "Sega does what Nintendon't) from an industrial economics/marketing perspective.
This time, the text is in english. Not in german.
Purchase
Get this book and 23 more for $0.72 USD
In order to download this book you must purchase it at or above the minimum price of $0.02 USD. You will get access to the following files:
Development log
- Published the paperSep 18, 2023
Leave a comment
Log in with itch.io to leave a comment.